The Strategic and the Myopic
While United applies itself to the important problem of insufficient employee load factor on Chicago-area expressways, the number three airline in Denver (Southwest) is spending strategically to acquire its number two competitor (Frontier) and move within single digits of United’s market share in that important western hub.
Southwest EVP Ron Ricks explains the anticipated “Southwest Effect” in Denver, including expected impacts on Frontier’s employees, in the company’s blog on last Friday:
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