Clickable Data: Airline Social Media All-Stars
The use of emerging social media (Twitter, Facebook, and blogs) by the airline industry continues to grow healthily. These venues offer airlines the opportunity to communicate with customers in a way that is much more personalized, immediate, and trend-aware than traditional advertising, PR, and customer service venues.
The airlines that are excelling in the use of social media are listed in the table below, arranged in descending order by a ranking score that is derived from:
• Number of Twitter followers (if the airline uses Twitter)
• Number of Facebook fans or friends (if the airline uses Facebook)
• Number of Google search results for its blog (if the airline has one)
