United Breaks Guitars: The Saga … In Video
Canadian musician Dave Carroll posted his viral-revenge video on YouTube on July 5, some eight months after United Airlines baggage handlers damaged his guitar and the airline refused to compensate him for his loss. Dave’s musical tribute to corporate idiocy went viral almost immediately, logging 1 million hits in about 36 hours. It quickly became a media phenomenon as well as a public relations disaster for United. Here’s the timeline:
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